Customer care has become one of the most important issues facing businesses in every market. Customer care programs come under a number of titles - customer services; customer satisfaction; customer...
Businesses are always looking for ways in which they can improve their productivity, and one option that is certainly worth exploring is CRM software. This can make many processes easier and faster,...
CASE STUDY OVERVIEW
The IBM Software Premier Club is a relationship direct marketing initiative targeted toward senior software decision makers and influencers in IBM’s largest accounts worldwide....
Of the four business meetings I have held so far this week, only in one case was the other person able to produce an up to date and informative business card - despite the fact that they were all...
Marketing offline and promoting through social media are two different things.
Social media are a highly interactive two-way medium. This enables anyone to reach easy a global audience. It’s an equal...
Outstanding employee and customer interaction is paramount for a service business success. When the emotional interface between a prospective client and an employee is either pleasant or unpleasant,...
Generally speaking, an online item of viral marketing is something that spreads through personal contact, from one person to the next, and the speed at which is spreads is exponential.
In the...
Before you even begin to look at engaging seriously in lots of networking effort, it is useful to look at your own temperament or disposition. This is the individual’s internal desire to network and...
“The less I see of what’s his name? The more I forget him.” Anon
Failing to focus salespeople’s activity reduces efficiency and consequently reduces results, because there isn’t a salesperson alive...
Editor's Note: Customer loyalty. Always a trending topic. Lots of expert opinions, and a lot of guesswork. I started to tease out the reasons I have for personal loyalty to companies—both retail and...
