Top 3 Reasons Why You Should Market Using Presentation Folders

A presentation folder’s ability to influence your prospective client’s decision during presentations cannot be underestimated. If you’ve been doing presentations for a while now, you’ve probably seen how your prospect’s facial expression changes when they see the folder. The thing there is, the folders will pretty much give your prospects an idea if the presentation is well prepared, or if you’ve just “cooked-it-up” two or three days ago without giving it any real preparation.

Without a doubt, presentation folders do work but if you’re still hesitant, you just have to think about how business owners have been using them for decades. The reason why presentation folders are still used today is simply because it works and anything that works stands the test of time.

That said, allow me to share with you the top 3 reasons why you should market your business using presentation folders…

 

It’s a good reference for your prospects

It’s a known fact that your prospects are most likely busy individuals. There’s a good chance that after your presentation, they might not be able to act on the information right then and there not because your presentation was poor, but simply because they’re just plain busy.

When the time comes for them to make a decision about your presentation (this may be weeks or months from the time you presented), that’s when your presentation folders come into play.

They’ll get the refresher that they need once they see your presentation folder. They can easily use it for reference giving them the information that they need to make a well informed decision.

 

It makes for an impressive first impression

If your prospects see how impressive your presentation folders are, they’ll be enticed even more to hear about what you have to say. Remember, making a powerful and enticing presentation is one thing, but catching your prospect’s attention at the start of your presentation is an entirely different story.

If you “WOW” them with your first impression by giving them a well crafted presentation folder, you can bet that they’ll be glued to their seats wanting to hear more from you.

 

Presentation folders are multi-functional 

• I say multi-functional because you can do a lot of things with it. Just to name a few, you can add custom pockets on it for business cards or CDs.
• Adding CDs, business cards, or even giveaways can dramatically increase your marketing strategy’s efficiency.
• The presentation folders in itself is a powerful enough tool to use, using add-ons just makes it 10x more powerful!

After reading the reasons stated above, you should already know that presentation folders are the way to go especially when seeing your prospects eye to eye.

In a setting where you will be standing in front of your prospect clients presenting to them the information about your product, using presentation folders will definitely be a big plus to you when marketing.

If you have any ideas or suggestions to share about presentation folders and marketing with it, I urge you to share your ideas in the comments section below.