Oracle Siebel CRM

Provided by: Aina Neva Fiati

Since the takeover of Siebel by Oracle, it is now known by the name of Oracle CRM. There are many CRM software solutions in the market. Each has differentiated itself by offering some unique features. Siebel CRM has some unique set of features.

The ability to create mashups along with other social websites and portals is a feature which is found only in Siebel CRM. This can be achieved from the application interface itself making it fairly easy to create the mashups. With increasing attention being paid by marketing departments to social websites and web 2.0 applications, this is likely to be used extensively. Of course, impact of marketing campaigns based on Web 2.0 is yet to be fully understood.

Embedded analytics is another remarkable feature of Siebel CRM. Using embedded analytics one can analyze field data in real time as well as have the flexibility of incorporating historical data. After all the entire CRM activity is to ensure customer satisfaction and the only way to achieve this is to analyze customer behavior. In fact some CRM experts emphasize analytics more than mere sales force automation. The feedback loop provided by analytics can offer insights into customer behavior and marketing campaigns can be suitably altered to meet specific customer demands.

Siebel CRM provides industry specific solutions. This feature is not unique to this software. However it is claimed that its solution is more tailor made and easily adaptable as compared to other comparable CRM solutions. A major advantage in the case of Siebel CRM is the data warehousing and business intelligence capabilities of the Oracle suite which can be smoothly dovetailed to provide both faster and more relevant industry specific solutions.

Siebel CRM is available at numerous price points starting at a very low entry price to high end solutions. This is a clinching factor in these days of soaring competition and low profit margins. Global reach is another factor in favor of Siebel CRM. The software is capable of handling multiple currencies and languages. Support is another important aspect which finally clinches many deals. Companies embracing CRM are concerned about continuous support and training from suppliers. The parentage of Oracle certainly enhances the credibility of Siebel CRM. The final argument in favor of Siebel CRM is its integration with the Oracle back office suite. Pre-built tools provide easy adaptation and incorporation with other established Oracle database software.