CRM Publication

Preparation for CRM Government Entities: Understanding the Culture and Getting Buy In

Implementing a new CRM implies, almost by definition, changing the culture of the way business is done. This constitutes a unique challenge in government entities where standard processes and ways of doing business are cemented in place. Understanding the basis for the political and practical issues surrounding cultural change in government entities, can be critical to a successful CRM implementation.

Two areas that must be conquered in the quest for successful cultural change prior to CRM are as follows: (more… down load)