Web based CRM has slowly but steadily made inroads into the main CRM industry and I must admit it is time it established itself. To me a good CRM package should be able to deliver information across the entire enterprise. Another advantage of a web based CRM is the multitude of services it can offer. Voice enabled chat, automated tele-response; email, online and offline help provide an integrated CRM solution. I have a firm conviction that a customer would rather visit the enterprise website and access information than use any other vehicle.
