Technology

CRM technologies come in various dimensions. Some are barebones consisting of purely sales force automation and order fulfillment. At the higher end of the spectrum, CRM has been (to some extent) integrated with the larger ERP systems which many claim is far more rewarding. Yet I am sure that managing CRM and ERP together can get really complex. My theme has always been that of simplicity and biting only that much which we can chew comfortably. Managing complex CRM technologies can be quite a task. What we should constantly evaluate is the return on investment.