free-magazine-banner_0.gif

How to use Bulk Email Marketing Software to Grow Sales

by: Brent Silveria

Many small businesses rely on their standard office email software to keep in touch with customers. Most commonly this is done through one-to-one communication, responding to questions or letting the best customers know news, offers or simply to touch base in hope of finding a sale. The small businesses with the biggest trend in new sales from existing customers have discovered that bulk email marketing software is a much better way to grow sales.

The Future of CRM Software

Corie Kaftalovich's picture
by: Corie Kaftalovich

When the first CRM system came to life in the 1980s, it was nothing more than a robust database structured like a funnel; collecting and filtering client information. The 1990s brought with it one of the most crucial advancements in CRM still prevalent today- the ability to use the system as a two-way street: gathering client data and giving back a customer experience. The combination of newer software, the internet and superior capabilities has lead CRM to evolve into one of the largest and most competitive industries in today’s economy.

Our 15 Favorite Dynamics CRM Industry Solutions

by: Lauren Carlson

When most industry observers hear customer relationship management (CRM), they think of applications for sales, service and marketing. However, actual CRM software users think of the much more specific functionality required to do business in their industry. For example, sales software used by a pharmaceutical rep to track FDA-related information will vary greatly from that used by a cattle rancher to track their herd. Yes, there’s an app for that.

Putting the Customer back into CRM

Corie Kaftalovich's picture
by: Corie Kaftalovich

Show me the money! Those famous words spoken by Jerry Maguire have transformed into the current business model for companies today. As long as profits are showing and wallets are growing, companies are quick to forget about the most important person contributing to their success- the customer.

How to Implement Social Media CRM

Aina Neva Fiati's picture
by: Aina Neva Fiati

Do you know what social media is? Technically, it is any media that is distributed or circulated via social groups, where people interact socially. This can apply to blogging, micro-blogging, social network platforms, and the like. CRM, or customer relationship management, is maintaining customer relationships with a company. Marrying the two is an essential part of any company’s successful CRM plan today. Here are some ways in which to implement social media CRM right away.

Set the Plan

Social Media Strategies to Engage Customers

Aina Neva Fiati's picture
by: Aina Neva Fiati

Social media can be used to boost CRM and is known as Social CRM. Here are some ways any business can incorporate social media into their current CRM efforts.

Personal Connection
Personally connecting with customers is an integral aspect of CRM. A great way to do this is to note personal details about each customer in your database, then connect with them via various social networks. For example, on a customer’s birthday, you may want to send a birthday message on Twitter or FaceBook.