- Bill Price, President, Driva Solutions
I have used these two definitions in graduate school lectures:
- Scott Hornstein, Principal Hornstein Associates
CRM is the delivery of customer care as a strategic product, with measurement and reward
- R. Jones, IT Contractor
I think the first sentence at wikipedia is the most accurate definition I have ever seen of CRM!.
- Mike Wittenstein, Chief Experience Officer, www.storyminers.com
I would like to see you explore how companies fare when they focus on what matters to them
- Paul Greenberg, Author: CRM at the Speed of Light 3e, CCO The 56 Group, LLC
My classic definition is that “CRM is philosophy and a business strategy, supported by a system
- Dick Lee, High-Yield Methods
Adding value to customers in ways that add value back to the company.
- Art Hall, President CRM Association Atlanta Chapter
CRM is an applied approach to manage customer interactions on a one-to-one basis
- Piyush Bakshi
The continuous evolution of business processes to attain all-round customer centricity
- Kim Proctor, Customer Experience Consultant at www.customersthatclick.com
CRM is a way of orienting a business toward building relationships with customers.
- Marco Katrotsos, Social Media Specialist, Founder of Incredicorp
A strategy to get the most out of your business contacts either as a person or as a company.
CRM has always been the focus of all companies. For without customers there can be no business .But the tools and techniques in the CRM industry has changed phenomenally and keep evolving continuously.
thinkaboutcrm.com is intended to provide cutting edge information about CRM. Its objective is to initiate, inform and involve – a collaborative platform where everyone from the CRM industry, may they be professionals, practitioners, vendors, consultants or academicians , can come together . It is intended to be a rich repository of information covering the entire gamut of CRM, from pure academic theories to CRM tools to enhance productivity and profits.
Continued Decline in Email Responsiveness Creates Enormous Opportunity
By: Scott Hornstein, Principal Hornstein Associates.
I have this simple notion that customer care is one of the most powerful competitive differentiators in thisflat world. If we create happier customers, they will stay longer and buy more. Theses patterns of preferential repurchase, and referral, increase the profitability and longevity of our businesses. One might call this a customer relationship and it is not what I generally experience as a customer of many companies.
Creating Enduring Customer Relationships
Offered Free by: Oracle Corporation
Learn how investing in a new loyalty solution or improving your existing one will enable you to truly differentiate your business around the customer experience and drive lasting relationships.
In today's environment, customers are spending less yet competition is more intense than ever. Loyalty initiatives must evolve beyond traditional reward programs to become a strategic part of the company's customer vision.
Advantage of Web-based CRM for your SMB
Web-based CRM has come on very strongly as a viable alternative to on-premise CRM. This is great news for SMBs who earlier could not afford on-premise CRM because of its prohibitive costs.
Some of the advantages of a web-based CRM system for an SMB include:
Return on Customer: Creating Maximum Value From Your Scarcest Resource
Editorial Review:
Author: Don Peppers - Martha Rogers
Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of what it means to be “profitable” as a business.