Free eBook: 8 Google Tools to Improve Your Marketing Effectiveness

Google is a key player in the rapidly evolving landscape of Internet marketing.

The search engine remains the dominant destination people land on when they do research, look for reviews and shop. However, Google is not only a search engine. It also owns a range of assets that provide marketers with social networking and content creation opportunities.

Find out about some of Google's lesser known tools and learn how to use them for marketing your business. HubSpot's latest eBook will help you get started with 8 of these tools and improve your marketing effectiveness.

Ten Steps Guide to Selecting the Right Marketing Automation Software

This concise, step-by-step guide will help organize your search from researching the marketing automation software market and prioritizing your requirements through reviewing the license agreement. Save weeks of research and potentially costly mistakes with this easy-to-read tutorial.

Close sales faster with a Sage CRM system. CRM software helps build business relationships and increase profits.

Making The Most Of Customer Service

Jonathan Farrington's picture
Jan 23, 2012 by: Jonathan Farrington

Customer care has become one of the most important issues facing businesses in every market. Customer care programs come under a number of titles - customer services; customer satisfaction; customer focus; customer orientated etc.

Their common theme is meeting the customer’s requirements and ensuring that all aspects of the business contribute to customer satisfaction. The intention is to build repeat business. If customers are satisfied with the product and the standards of service they receive, they will return again and again.

Inconsistent Customer Care

Improving Productivity with CRM

Rafferty Nicholas James's picture
Jan 16, 2012 by: Rafferty Nichol...

Businesses are always looking for ways in which they can improve their productivity, and one option that is certainly worth exploring is CRM software. This can make many processes easier and faster, which is useful when you are trying to complete lots of tasks in a short amount of time. It also provides valuable insights into your enterprise, which you can then apply to future actions to boost your productivity. Read on to find out more about how this works.

Browser-based access to software

CASE HISTORY: IBM Software Premier Club. Generating $310 million in incremental revenue through preference management.

Scott Hornstein's picture
Jan 07, 2012 by: Scott Hornstein

CASE STUDY OVERVIEW

The IBM Software Premier Club is a relationship direct marketing initiative targeted toward senior software decision makers and influencers in IBM’s largest accounts worldwide. The program regularly communicates with 21,000 members in 49 countries and in 13 languages. Members represent over 90% of IBM’s software revenue.

What Does Your Calling Card Say About You?

Jonathan Farrington's picture
Dec 27, 2011 by: Jonathan Farrington

Of the four business meetings I have held so far this week, only in one case was the other person able to produce an up to date and informative business card - despite the fact that they were all very senior executives...

As I have said on numerous occasions, a common (and often overlooked) image feature for every would-be business professional, is the business or calling card (the summary information about yourself you choose to give to others).

Social Media Marketing - Some Essential Reference Points Today

Aina Neva Fiati's picture
Dec 18, 2011 by: Aina Neva Fiati

Marketing offline and promoting through social media are two different things.
Social media are a highly interactive two-way medium. This enables anyone to reach easy a global audience. It’s an equal opportunity for anybody to voice their thoughts, opinions, and share information at their disposal. The main point of social media is to actually be social.